Product Campaign
Project Type:
• Package Design
• Social Media Management
• Digital Marketing
• E-Commerce
Credit:
Designers - Jade Neyroud
Creative Director - Lynette Castanon
Project Director - Andrea Gutierrez
Background:
Latina owned, Baddie B Beauty stands as an online beauty shop specializing in quality strip lashes. The company released their first, and largest, set of lashes with the Faux Mink Lashbook in 2021. To start the project I created the packaging design that would inspire the entire campaign style!
While past campaigns had a dedicated model and photoshoot, our team faced the challenge of producing a full 360 campaign without a contracted photographer or model to showcase the product.
We focused on having an extensive library of assets for various e-commerce platforms including; social media, push notifications, and email.
Our team delivered packaging, static graphics, motion graphics, and photo editing.
Our efforts lead the campaign to be the top seller for all of 2021, beating out Baddie B Beauty's original lash styles and previous top sellers.
Creative direction was tasked with assisting with copy writing, coordinating with vendors, and directing photoshoots.
